How Social Media Marketing Sparks Conversation with Your Target Audience
Social media marketing today stands at the top of the heap when it comes to useful and powerful forms of communication with prospects, existing customers and long-term clients. There might not be any other method or form of presence which can offer so much when performed correctly, and it doesn’t need to cost you anything besides a smart investment of your time. Learn how to encourage participation and spark conversation with your target audience through social media marketing to begin taking advantage of this opportunity.
Different Social Media Marketing Methods to Encourage Participation
One of the first ways to spark conversation with your target audience through social media marketing is to provide breaking news, unique details or firsthand knowledge of something, or other valuable and otherwise unavailable information. If you’re the only person doing something, or you do it the best, or in the most unique way, people will seek you out, listen to what you’re saying, talk about it and spread the word about it. It can be that simple if you can produce the right content and the right message.
Another great way to spark conversation with your target audience is to go ahead and ask for it. Just as a call to action is required to really produce strong sales, why not ask for participation in order to encourage it? Poll your followers, friends and colleagues about their opinion on a recent news story related to your industry, or ask what individuals enjoy the most, would like to see, or would rather forget about in terms of your business, product or service.
Don’t shy away from being controversial either. A little bit of heated debate and controversy can go a long way. See if people have strong feelings on a certain hot button issue, and use social media marketing to get others to argue for and against that. The more participation the better, and the more heated the debate, the more people will end up finding you.
Social Media Marketing is “Social”
Social media marketing is all about interaction, and this is a two-way street. That means you can’t just spout off about your new product launch and expect to see great results. Instead, you have to dive in there, ask questions, respond to comments, follow other individuals, look at their content, create and join groups, and more. “Social” is definitely the key word here, and you can’t forget that this isn’t an advertising platform, it’s a social platform that can have powerful marketing benefits when deployed in the right way.
You want to encourage and spark conversation with your target audience, and that means you can’t act like you’re a commercial or press release. You want to hear and see their opinions, you value feedback from all sources and of all kinds, and so forth. This attitude and approach will go a long way to producing the level of success that you’ve been striving for.
At P1P we love helping other business owners spark conversations with Social media…
For more information on social media packages and how P1P can really help your business, book a FREE 30 minute consultation right now and let’s get those tough questions you have answered…