The 7 key things you need to consider before building or developing your Small Business Website Design for your business.
IMPORTANT: These 7 Tips are essential for your Business success!
Yes, your website must look good!
But times have changed from the old “Build it, and they will come” mentality. There are so many websites that get no traffic on the internet because of this philosophy and you serious have to consider your marketing plan for your business while you are designing your website, so they work together hand in glove.
When you are planning the design of your next small business website here are 7 items that are absolute musts to consider:
Small Business Website Design TIP #1
Mobile Responsive Website
What do you normally do? Well, I know I leave the site fast because it is down right frustrating to navigate. Do you think other people might do the same thing? Of Course!
Let me give you a few statistics to show you where the market is right now and where it is going for the planning of your small business website design or website development.
Yahoo Small business advisory recently stated that ONLY 9% of all small to medium businesses in Australia have a mobile friendly website.
The fact is there are over 30 million mobile phones in Australia, and that’s more than 1 for every woman, man, and child in the country!
The fact is that 1 in every 3 adults now access the internet solely from a mobile in Australia.
These statistics are up 40% in the last 4 years and growing fast! What that means is these adults don’t have home internet any longer and access the internet solely from a mobile device being phone or tablets. With internet plans coming down and data rates increasing in the phone packages, no wonder more people are leaving their home internet plans behind.
Talk about the death of your small business online in the search engines, if your business website is not mobile friendly!
If your website is not mobile friendly you are loosing traffic because the search engines are ranking websites that are mobile friendly first and people are going to leave your site fast because it is hard to navigate.
The fact is if you don’t upgrade or build your new small business website design or your website development as mobile friendly or mobile responsive, your website will be punished at some point.
Small Business Website Design TIP #2
Track Your Visitors and Conversions
There are so many places you can advertise your business but how will you know what marketing channels are producing the results and you are achieving the best bang for your buck?
The great part is there are some free tools available to you through giants like Google, Facebook, LinkedIn, YouTube and others alike where you can track your visitors and conversions to see how many people and how long those people stay on your website.
When you are creating your small business website design make sure you incorporate these tools in so you can monitor the statistics.
These statistics will provide you what you need to constantly measure your numbers, evaluate your marketing dollars and make modifications to your small business website design message for the success of your business.
The key is finding the advertising channels that work for your business and constantly testing and measuring until you find the sweet spot for your business.
When you are planning your marketing of your business, make sure you use these tools to help monitor the results you are achieving.
Small Business Website Design TIP #3
Are you getting the attention of your visitors?
It is one thing to come to your website; it is another to want to stay.
Studies have shown that website visitors spend an average of 7-9 seconds on 90% of the websites they visit.
You need to give some incentive or reason for your visitors to hang around, and one of the best ways to do this is by getting the attention of the visitor with an attention grabbing headline and a well-crafted pitch on video or at least, audio to give them a reason to stay.
The pitch must be concise and compelling, remember you have 7-9 seconds so no rambling!
What you deliver from there must also keep the attention of your visitors. Great sub-headlines, good pictures to visually get attention and great content that is speaking to your ideal client and having a real conversation with them.
People are smart, and it doesn’t take long before they work out what is going on. Fool me once shame on you, fool me twice shame on me. Be real with your content.
It is also imperative to have a well crafted ‘About us” page as your visitor wants to know who they are dealing with, what they stand for and how they are going to be looked after. They want to know how you are going to make their lives better.
Small Business Website Design TIP #4
Clear Call to Action
For most small business owners the call to action is most often the reason the website is not converting.
Common calls to action include; phone numbers and buy now buttons or a free gift.
At the end of the day, what action do you want your visitors to take when they come to your website? Do you want them to buy now? If they don’t buy, what strategies do you have in place for the visitor to get to know you better to grow the relationship?
Overall it is imperative that your small business website design includes a very clear call to action and have very clear strategies in place when you build your website.
At worst make sure your phone number is in the top right corner of every page and put your contact information in the footer of every page so people can contact you.
Small Business Website Design TIP #5
Clearly defined benefits – The Radio Station WIIFM
Does your website have clearly defined benefits that appease the visitor’s requirements?
Have you laid out how your product or service will benefit the person when they use it or have the service performed?
Most people are only interested in 1 thing, and that is the radio station WIIFM, “What’s in it for me?”. When you provide the benefits on your website, make sure you are tuned into what they are looking for.
Small Business Website Design TIP #6
Social Proof and or Case Studies
Social proof and case studies can help your customers through this process.
Hearing the experiences of other people who have bought your stuff before or the case studies of the results other people are having with your stuff can help a long way towards making sales.
Small Business Website Design TIP #7
Growing relationships with your visitors
Only 2% of sales are made on the first contact, yet most business owners are trying to make instant sales with their website. Totally ludicrous!
How often do you buy a car with the first car yard you walk into? Very rarely anyway!
Most people will search online, go to the lot, see the car, then they might come back to test drive it. Then they may bring back family to test drive it, then more research to make sure they are getting the best deal, then maybe a finance broker to get the money to pay for the car and the process goes on before you finally buy the car. Ultimately this could be weeks and many times months before the process is completed. You get my point.
It makes sense that you would want to connect different contact points on your website so you can grow relationships with your visitors once they leave your site so you can, in turn, get to know your customers and your customers to get to know you when they leave your website.
How do you do this?
You can do this with a well crafted free offer, to give the visitor something of value, in exchange for them introducing themselves with their name and email address.
From there you can contact your visitor ongoing and start growing a relationship. The key point here is the importance of providing value to your visitors ongoing, so they get to experience your suggestions, and content in a positive way.
At some point in the future, if you have given value, the visitor may buy something from you.
The important point here is the Life Time Value of your customer and the referrals that a new customer can bring you in the long term from the value you provide.
At the end of the day, these 7 key items are going to help you a long way towards the online success of your business.
By partnering with the right small business website design or development company, you are putting your business in the best position to ensure your success.
At Paradise1Productions, we work closely with you to ensure that your web design, website development, and mobile app creation projects are handled in-line with your brand guidelines.
Let’s have a complimentary chat and see if we have some synergy between us, along with answering any questions you may have about your online needs.
Either call 1300-887-161 or 0424329062 or fill out the form below:
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If I needed a high quality animated sales video it was done… and all I ever had to do was the voiceover and they handled EVERYTHING else. If I need a website re-jigged, a sales page created, graphics designed, the team were always there and always produced great work.
Any amendments were done right first time, every time and for me that is critically important.
BUT the biggest advantage of using Darren and the team is that Darren not only has an incredible technical knowledge, he’s also a guy who has some fantastic online marketing skills too. This is a very, very rare breed…. a technical guy who can throw in his own thoughts that can improve your online marketing.
So do yourself and your wallet a favour… don’t go running off to e-lance or some $10,000 a go web builder who doesn’t have the first clue how to convert passive visitors into cash paying customers.
Give Darren a call and it’ll be the best decision you make for your online strategies”
Co Founder Business Renovators