What is Viral Marketing and How can it Impact Your Business?
Viral marketing is one of the buzz phrases that you probably hear mentioned all over the place. If you’re like most other people though, you don’t really have a great understanding of what it actually is, or how you can apply it to your own business in order to produce results. Luckily, understanding viral marketing is very simple, and getting started with your own efforts has never been easier.
The Basics of Viral Marketing in the Online World
Viral marketing is all about moving away from the mainstream, and the traditional mediums of promotion, including huge advertising and marketing budgets and so forth. In the online world then, viral marketing is all about getting your content out to the masses as quickly and efficiently as possible. When done properly, you won’t have to spend a dime or lift a finger, but word about your product, business, piece of content, service, idea, or anything else, will spread like wildfire amongst the Internet community.
Most of this is accomplished through social media and social networking, which has provided individuals with a way to reach out to others and share things they found and enjoyed. Now if you produce a hilarious video that everyone wants to watch, the first 10 people to see it will post it to 10 other friends who would like it, and those 10 friends would email their colleagues, family members and friends, and other individuals would blog about it, and so forth.
All you had to do was create the original piece of content, and then let the magic of viral marketing kick into gear for you. Of course, you don’t only need to focus on hilarious videos, just about anything can go viral when done in the right way. Especially unique or informative pieces of content, content that is very engaging, emotional or thought provoking, breaking news stories, and more, can all see success with viral marketing.
Ways to Utilize Viral Marketing
As mentioned already, viral marketing can be used with just about any style of content. One of the keys you want to focus on though is not just trying to create something that’s predestined to be a viral sensation.
You can’t really control that, and when you try so hard to do it, your attempts can be pretty easily sniffed out. Instead, place a premium on the content itself, and really achieving what you’re setting out to do with it. If it has all of the makings of a viral sensation, then the word will spread without you needing to be so blatant about it.
You just need to make sure you can get the ball rolling by posting it the appropriate social networking sites, optimizing it correctly, and so forth. If you can do all of this, you could find yourself creating a few Internet viral marketing sensations before you know it.
At P1P we love helping other business owners create success…
And we love making videos that create viral marketing experiences for others…
After 20+ years of business nothing gives us more satisfaction that seeing another business owner like you succeed. To do that we know that you need help and the benefits of outsourcing with P1P can be the difference between failure and success.
For more information on video marketing and viral marketing and how P1P can really help your business, book a FREE 30 minute consultation right now and let’s get those tough questions you have answered…