Category Archives: websites

What are the Benefits of Membership Websites to Businesses?

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What is a Membership Website?

There are lots of websites and WordPress blogs that present most of their content on the home page. This allows visitors to check out exactly what the site has to offer without the need of going through some sort of registration system. These types of sites are good to set up if you want to create a great impression and encourage people to bookmark your site immediately. Read More

5 Ways You Can Add PayPal into Your Business Today

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In this video I am going to talk about PayPal.

Why do you need to know about them, how you can apply Paypal to your business today and where you can get some more information?

Let’s take a closer look at how you can benefit from PayPal in the next 60-90 seconds…


What is PayPal?

PayPal is an internet service that allows you to pay and get paid online.

Paypal allows a user to pay another user through credit cards or bank accounts, without sharing financial information.

Paypal’s user friendly system together with its safe and secure ways has revolutionized the online payment system making them the top payment service for both buyers and sellers alike.

Today, paypal has over 153 million accounts worldwide, available in 190 markets and 24 currencies around the world.

PayPal being the payment method of choice by eBay users pushed eBay to acquire them in 2002.

How you can apply PayPal to your business today?

PayPal  is one of the most helpful tools for any online business running in the global marketplace today.

Here are some things you should know about PayPal that can help your online business:

  1. PayPal acts as a middleman service for online purchasing.
    Both buyers and sellers can use PayPal for any online transaction.
    When you go to, you have an option to choose if you’re a buyer or seller and everything can work from there.
  2. You can send and receive money from anywhere around 190 countries and regions.  The good thing about PayPal is you don’t need to put down and give all your details and financial information in every transaction.  With PayPal, all you need is the recipient’s email address and you are good to go.
  3. You have the option to pay with your bank account, debit and credit card with PayPal.   When you log in your to your PayPal account, you can verify your account by linking it to your bank account.  Yes, this completely safe, secure and easy.  PayPal will never reveal your financial information and only you can initiate transactions using your bank account.   After getting verified, you can now spend money and pay cash through it without any hassle.   When you pay someone using your PayPal account, your recipient will receive the money without seeing your credit or bank account number.  You can also receive money through your PayPal account and transfer it to your bank account.
  4. With PayPal, you have the option to send and receive money domestically, in 24 international currencies and in 190 countries and regions.   With all these, paying and receiving money has never been this easy. Businesses can now operate without having to go through a lot of trouble and hassle.
  5. As a business owner you can add a Paypal button to your website and accept money really simply and easily.  This allows you to setup your Paypal account with free website providers like EzyZone really easily and begin your business enterprise today.

Where can you get more information about paypal?

For more information, you can visit the following websites which can give you lots of helpful information…


At P1P we love helping other business owners create success…

And we love connecting PayPal into websites for others…

After 20+ years of business nothing gives us more satisfaction that seeing another business owner like you succeed.  To do that we know that you need help and the benefits of outsourcing with P1P can be the difference between failure and success.

For more information on how you can connect PayPal into Your website and how P1P can really help your business, book a FREE 30 minute consultation right now and let’s get those tough questions you have answered…

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What are web analytics and metrics?

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What are web analytics and metrics?

A marketing or advertising plan cannot exist without the result.  Good or bad, there will always be results that you need to check on. They exist for a purpose and not there for nothing. All your efforts will be nothing if you don’t look at the result and try to come up with something based on it. Thus for web marketing efforts, it is important to know about web metrics and analytics.

Web analytics is the art of using traffic and sales statistics to understand user behavior and improve the performance of your website. In other words, it is a tool that measures your overall performance which will help you with your future marketing efforts.

When you say the word web analytics, your first question is probably which statistics to focus on? Because yes there are a lot! And you will waste time and effort analyzing all of them at 1 time.

In order to help, here are the statistics that you should focus on:

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1.  Visits – This refers to how many times your website is viewed. The total traffic of your website.

2.  Page views – The total number of distinct web pages downloaded (seen on the screen). So if you try refreshing the site you are currently on, it will count as another page views.

3.  Unique visitors – The number of user sessions from different computers (that is different IP addresses) thus it will be smaller than the page views of your site. When you go to a site for the first time on a certain day, it will count as 1 unique visit and no matter how many times your refresh the page for that day, your page views will increase but your unique visit will only count as one.

4.  Referrers – The website or pages that generated links to your website. If you have an active inbound link campaign, you can easily see which links are driving traffic your way.

5.  Conversation rate – The calculated percentage where the denominator is the total visits. You decide on the numerator whether it Is a number of emails, sales, calls or clicks generated from the site, link or ad.

6.  Time of day – the time of day where most people visit your site gives you an idea whether they visiting from work or at home. This will help you with your strategies like sending off press releases during lunch time as they are most likely busy on other time.

7.  Length of visit – This will indicate the length or duration of visit either in minute or seconds they stayed on your website. A shorter stats means your web site needs some improvement like more content or some multimedia files that might interest them.

8.  Day of the week – This will say whether they like browsing more on weekends or weekdays. It is good to know the day where a lot of interactions occur.

9.  Search terms – terms that users put in search engine when they found your web site. If the keywords aren’t in your keyword list then you can add them. You might also want to incorporate these keywords on your PPC ads.

10. Countries – this is good to know if you have a global market or thinking about it.

If new to these, there are a lot of free site metric tools that you can use on your website. One of
them is Google analytics. For a more in depth analysis that might will surely help you with your marketing and planning, you can take note of the following:

1.  Analysis of your site’s downloaded PDF’s, audio, video and other files.

2.  Map the host addresses to company names and details.

3.  Information about where your visitors go after leaving your website.

4.  Path through site analysis of your visitors where it tracks an individual user from entry to exist in a process called click stream tracking.



What makes a good web design?

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In this video I am going to talk about web design.

In the next few minutes I am going to share 6 web design tips and techniques that you can implement to your website to improve the look and feel very fast.

Let’s get started…

Did you know that poor website design is often the primary reason for a website’s failure?

This is because it fails to engage the user that the moment they visit your site with a poor web design, they leave immediately hence if it’s a business website, it automatically means no sales and no profit.

Web design tips and techniques

There are a lot of common web design mistakes that are still looked upon. These are little mistakes that some do not even think as mistakes.

Here are some web design tips and techniques that will help:

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1.  Fonts and text – Avoid too tiny fonts especially if your website is content rich. Make sure you use the right font color too and type too because this will dictate the feel of your site a lot.  Avoid blinking texts too because this will look spammy, unprofessional and annoying.

2.  Navigation – The general rule is that users should always be able to get back to your homepage. Common practice is to make your website logo link to your home page.

3.  Images – Unorganized and ugly looking photos affect the whole website look and feel.  Use a professional artist or designer for your images especially if your website is image heavy.

4.  Links – Always make sure all links are properly working.

5.  Contact details – Do not ever forget your contact details whether it be email, number or anything as long as you give your viewers a way to reach you.

6.  Look – Do not have too many versions of your site.

This happens a lot and it will make your viewers waste time on guessing which one if the legitimate one. Do not or avoid using pop ups. They are annoying for sure. I am sure 99% of the internet population agrees.

When you want to put music, put an optional play button for them to voluntary listen. A lot of online visitors will just close the website without looking the moment they hear loud annoying music. If you want to put music, put an optional play button for them to voluntary listen.

Do not clutter your site with ads. It is fine to put ads as long as they are positioned strategically and properly.

Make sure your CAPTCHA letters are readable if you are using one.