What are web analytics and metrics?

What are web analytics and metrics?

A marketing or advertising plan cannot exist without the result.  Good or bad, there will always be results that you need to check on. They exist for a purpose and not there for nothing. All your efforts will be nothing if you don’t look at the result and try to come up with something based on it. Thus for web marketing efforts, it is important to know about web metrics and analytics.

Web analytics is the art of using traffic and sales statistics to understand user behavior and improve the performance of your website. In other words, it is a tool that measures your overall performance which will help you with your future marketing efforts.

When you say the word web analytics, your first question is probably which statistics to focus on? Because yes there are a lot! And you will waste time and effort analyzing all of them at 1 time.

In order to help, here are the statistics that you should focus on:

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